A smart look for a premium menswear brand.
The team at D.S Dundee approached Hawaii to art direct, design and produce its Autumn/Winter lookbook. The Scottish-born company is now based in London and offers beautiful tailoring, quality fabrics and yarns inspired by traditional country styling.
Working with photographer Oliver Pilcher, Hawaii directed a photoshoot that embodied the collection, using the stunning natural backdrop of the islands and Highlands of Scotland.
_ DS.Dundee London
Photography & Art Direction
Shot on location in the Highlands of Scotland.
25 monochromatic imagery, conceived as a fitting visual direction for a brand that is passionate about traditional fabrics, yarn and processes of manufacture.
Hawaii then created a perfect-bound look book, printed using recycled paper stock and hand-finished using traditional foiling methods.