To coincide with exhibiting at ‘Our friends in the North’ celebrating graphic design in the North East, we were asked to create a poster celebrating Newcastle. The Blaydon Races is a famous local song close to every Geordies heart. We took each verse from the song and printed the lyrics directly onto each surface of a perspex box. The light source was kept uniform for each rotation of the box so when tiled it gave the illusion of the A1 poster looking creased.