A modular illustration representing global holiday destinations.
Virgin Holidays commissioned Hawaii to create an illustrated dimension to its promotional material. We took a modular approach, making illustrated vignettes that could act alone or in a composition, on a variety of applications. We incorporated elements representing imagery from different Virgin destinations around the world.
It was important that each element be editable by Virgin’s in-house team, so they could be adapted for seasonal offers and promotions for different destinations.
Within the illustrations we took inspiration from Virgin’s brand logo and integrated a series of floating luggage tags to instil a distinctly Virgin feel.
_ Travel & Tourism
_ Virgin Holidays