Virgin Holidays/illustration - Hawaii Design

A modular illustration representing global holiday destinations.

Virgin Holidays

Virgin Holidays commissioned Hawaii to create an illustrated dimension to its promotional material. We took a modular approach, making illustrated vignettes that could act alone or in a composition, on a variety of applications. We incorporated elements representing imagery from different Virgin destinations around the world.

It was important that each element be editable by Virgin’s in-house team, so they could be adapted for seasonal offers and promotions for different destinations.

Within the illustrations we took inspiration from Virgin’s brand logo and integrated a series of floating luggage tags to instil a distinctly Virgin feel.


_ Travel & Tourism


_ Virgin Holidays


The illustration was incorporated into the business stationary and internal communications.

The illustration was created as a vector file so that it could easily be reproduced at any size, from business cards to interior wall prints and point of sale.


_ Illustration
_ Work