Phill Creates Studio - Hawaii Design

A new identity for an established design consultancy.

Phill Creates Studio

The award-winning designer Phill Welch required a new identity and website for his established business. His team offers a diverse range of creative practices, mainly for luxury retail and high street stores.


_ Retail Design


_ Phill Creates Studio

Brand Identity 

For the logotype, Hawaii implemented a scheme of bold san serif typography arranged over three lines, integrating an oversized hyphen. This allowed us to create a series of visual interpretations playing with the idea of pattern, form, and construction, all referencing aspects of the studio’s output. These elements were then integrated across the business, from print to online. In our ongoing partnership with Phill Creates Studio, Hawaii continues to devise further elements, keeping the identity fresh and intriguing.



Hawaii designed and built a fully responsive website including a gallery of the studio’s latest work.

Brand stationary
We produced a full set of printed stationary incorporating a separate standalone icon.