Launch of a new consumer, lifestyle, product and engagement insights brand by WGSN founder March Worth
Stylus Media Group
Stylus is an innovation research and advisory firm, which helps businesses process global consumer lifestyle, product and engagement insights to stimulate innovation and growth. Stylus’s research is gathered by a team of over 150 industry experts across five continents and delivered by multiple touch-points, on and off line, at live events and in person.
Hawaii worked closely with the Stylus team to develop its full brand collateral, as well as the communication and business development strategies.
The brand was developed across all user touch-points through sales and business channels including mobile, events promotions, printed brochures and website. Stylus now has over 300 clients worldwide and boasts a brand that sets it aside from the competition.
Brand identity
Stylus’s brand needed to be head-turning, confident and convey a sense of multiple insights disciplines. We brought the brand to life visually with a faceted pattern, which changed according to its context. A standalone ’S’ logotype was also created for motion graphic piece.
Web site
The Stylus website is the main port of call for all clients, offering a vast amount of trend reporting, insights and blog updates daily. Usability was the main focus of our approach – we made it easy to navigate, giving easy access it the site’s the large volume of diverse content.
Stylus Mobile Magazine
Hawaii helped to develop a Stylus magazine app, only available to premium subscription members, featuring monthly topics and trend articles.
Mobile App
We created a ‘Live from…’ mobile app for the editorial team at Stylus, allowing them to record and report live from any event in the world.
Trend Magazines
As part of the project, Hawaii designed and produced a large volume of bound editorial books to compliment the online trend insights reports. We continue to develop a range of brochures for the internal teams on an ongoing basis.
